Partner with Fruits & Roots

Wholesale specialty coffee & premium teas.

Thoughtful coffee, considered tea, and the training, roasting, and support to serve them well - from mobile espresso carts to thriving cafes.

  • Cafes
  • Mobile espresso carts
  • Offices
  • Hotels
  • Churches
  • Retail
Our heart for partners

Our heart is to serve, empower, and encourage you on your journey - from mobile espresso carts to small cafes and thriving coffee shops.

From the soil to the soul, we bridge the gap between world-class producers and your craft. Fruits & Roots is built on the belief that success is proven in the fruits we bare, be fruitful and then multiply.

Nicky ReardonFounder & Roaster
Coffee & roastery

Specialty coffee, roasted for your program.

Nine rotating single origins, a house blend, and a roastery built for partners. Buy by the pound, build a custom blend, or hand us your green - we will roast it for you.

Nicaragua Reds coffee bag
01

Bulk Specialty Coffee

5lb bulk bags of any single origin or blend, roasted to your spec for cafe and program use.

  • Single origin or house blend
  • 5lb / 2lb / 12oz formats
  • Roasted weekly, shipped fresh
Bagged coffee for retail shelves
02

Bagged Coffee

Retail-ready 12oz bags for the shelf at your cafe, hotel, or boutique. Sell what you serve.

  • Retail shelf program
  • Full origin lineup
  • Co-labeling options available
Roastery team working with an espresso cart
03

Contract Sourcing

Have a specific coffee you want roasted? Together we can bring it in, roast it up, and get it out to your customers.

  • Custom roast profiles
  • Cupping & calibration
  • Small & commercial volumes
The tea program

Loose-leaf tea, curated the same way we buy coffee.

Our tea program mirrors our coffee ethos - quality, thoughtful sourcing, and products that are easy to serve well. Twenty-plus blends across black, green, red, white, oolong, and herbal.

Bulk loose-leaf tea for wholesale service
01

Bulk Loose-Leaf Tea

Buy by the pound for cafe service, retail bins, or kitchen-back operations. Twenty-plus active blends across six categories.

  • 1lb and 5lb formats
  • Black, green, red, white, oolong, herbal
  • 3-5 business day lead time
Retail-ready packaged tea for wholesale shelves
02

Individual Tea Packs

Retail-ready pouch packs for the shelf. Same blends, packaged for guests to take home or for gifting programs.

  • Retail shelf ready
  • Full blend lineup
  • Co-labeling support
Tea brewing equipment and cafe tools
03

Individual Tea Bags

Cafe ready tea bags for any set up. From traditional flavors to unique blends and non-caffeine options a tea for anyone.

  • Easy to use tea bags
  • Premium line of options
Cafe support

Training, consultation, and ongoing partnership.

Wholesale at Fruits & Roots is more than a delivery. We help you build the bar, train the team, dial the espresso, and keep things running through every season.

01

Training & Mastery

Hands-on barista training at our roastery or your bar. Espresso, milk texturing, pour-over, batch brew, and workflow. Virtual and resource based training available.

  • Espresso fundamentals & dialing
  • Milk steaming & texture
  • Manual brewing methods
  • Bar workflow & service speed
02

Consultation

Bar layout, equipment selection, menu architecture, and cost analysis. We have built and reset cafes - we will help you do it right.

  • Equipment specification
  • Bar & back-bar layout
  • Menu & pricing strategy
  • Opening & relaunch support
03

Engagement & Ongoing Support

Cuppings, demos, seasonal menu planning, and standing check-ins. The relationship does not end after the first order.

  • Cuppings & calibrations
  • Seasonal menu planning
  • Check-ins on your schedule, in person or virtual
Who we serve

Built for the people pouring the cup.

We work with partners across hospitality, retail, and community spaces - from one-person carts to multi-location cafe groups.

  • Coffee Shops

    Independent cafes that need real coffee, real support, and real partnership.

  • Cafes & Bakeries

    Pastry-forward shops that need coffee and tea worthy of the food beside it.

  • Mobile Espresso Carts

    Carts and trailers needing roast freshness, training, and a partner who knows the gig.

  • Churches

    Gathering spaces serving Sunday coffee, mid-week programs, and lobby cafes.

  • Offices

    Workplaces upgrading from drip pots to real beans and a tea program people enjoy.

  • Retailers

    Boutiques and grocers stocking specialty coffee and tea on the shelf.

  • Restaurants

    Full-service restaurants closing the meal with coffee guests will remember.

  • Hospitality & Hotels

    Lobbies, in-room amenity programs, and hotel restaurants serving better mornings.

Not on the list? Tell us about your program - if it involves coffee, tea, or a coffee cart, we are probably a fit.

From inquiry to partnership

How wholesale works with us.

Four simple steps from "tell us about your program" to a steady, seasonal rhythm of orders, training, and support.

  1. 01

    Tell us about your program

    Send us the inquiry form. Cafe, cart, office, church - share what you serve and what you need help with.

    Day 1
  2. 02

    We choose products and formats

    A short call to align on coffee, tea, equipment, packaging, and hash out any needs you might have so we can find the best fit.

    Day 1-7
  3. 03

    Samples, pricing, and account setup

    You taste the lineup, we send pricing, and we set up your wholesale portal. No commitments until you are ready.

    Week 1-2
  4. 04

    Ongoing ordering & support

    Have as little or as much hand-on support you want, that's what your roaster is here for! We are your support and direct line to the products you need and use everyday!

    Ongoing
Custom-labeled Fruits & Roots coffee bag
Promo & Co-labeling

Promotional products & co-labeling.

Elevate your corporate gifting or retail holiday bundles with customized Fruits & Roots products. Co-label your own line of coffee and tea and show off your brands full expression.

  • Custom sizing from 4oz sample bags up to 5lb bulk
  • Personalized co-branded packaging with your logo and colors
  • Curated gift set assemblage - coffee, tea, mug, brew kit
  • Designed for you Don't worry about software or special websites, just shoot us your logo or idea and we can design your label for you
Tell us your Idea
All about wholesale

Common questions.

If you do not see your question here, send a note from the form below - we will get back to you fast.

Who is wholesale for?

Cafes, coffee shops, mobile espresso carts, churches, offices, retailers, restaurants, and hospitality teams. If you are serving coffee or tea to other people, we have a path for you.

How do I get access to wholesale pricing?

Submit the wholesale inquiry form below. We will follow up to learn about your program, send pricing, and set up your account on the wholesale portal.

Can I get samples before I buy?

Yes. We send sample sets so you and your team can taste the lineup, dial espresso recipes, and choose what fits your bar.

What if I do not know what I need yet?

That is normal and our favorite kind of conversation. Schedule a call and we will help you scope products, formats, and the level of training your team needs.

Do you offer training?

Yes. Espresso fundamentals, milk steaming, manual brewing, bar workflow, and seasonal refreshers. On-site at our cafe or at your bar.

Can you support a retail bag program?

Yes. Co-branded retail bags, and curated retail assortments are all available. We will help you choose the lineup and merchandising.

Do you have minimums?

Yes, we do have minimums, but we keep them low and specific to each offering.
If your business does not meet the minimum yet, we can still support you through consulting, training, and growth planning while helping with retail bags, bulk coffee, and tea options.

Wholesale inquiry

Contact us for Wholesale

Reach out and let us know how we can serve you.